UCSD REACH

This project involves the development of a proposed brand identity system for UC San Diego REACH, a research initiative focused on translational science and whole-person health. Working within the context of an academic institution, I designed a flexible visual identity (logos and brand guidelines) that balances scientific credibility with accessibility. The system establishes a clear typographic and visual framework to support consistent communication across research, outreach, and institutional materials, translating complex academic values into a coherent public-facing identity. This project represents an institution-ready proposal developed in response to an invited brief.