This project repositions San Diego Magazine’s Instagram as a system more representative of its editorial authority. Developed during a social media design internship, the work introduces a modular, image-led template system now used natively across the publication’s feed. Working exclusively with the magazine’s established brand elements, the system prioritizes typographic hierarchy, legibility at feed scale, and editorial restraint. The project reflects my interest in brand systems, typography, and the strategic translation of institutional identity.